Social Media Marketing-The Psychology of Social Media-The 7 A’s

Over the last 4 years, I have been quietly observing a lot of different folks in social media, from Chris Brogan, to Robert Scoble, Brian Clark, Darren Rowse, Mari Smith, Shama Hyder, and the list is almost endless. How they operate. what they say and do. And of course there are hundreds more that could be listed.

But I have learned an immense amount of good stuff from each. It is like going back to University.

I have found though that psychology plays a HUGE part in the social media marketing world. It plays a bigger part them most people realize due to the newness of social media and the power behind it’s capabilities.

There are what I call “Tier One” social media rock stars, (The term used by everyone today)  and the “Tier two” participants. These 2 “social media zones” are interesting to observe from a marketing process, and also from a human standpoint.

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Social Media Marketing- The ONE Secret to Scorching HOT Copy

 I discovered this secret from a man about 15 years ago.

He was about 74 years old when we met.

He was a serious, poker faced man, until you got to know him. Then he was a teddy bear.

He was made of many things in his career. Buit one thing stood out.

Genius. Pure Genius when it came to writing copy and understanding the art of communication.

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Social Media Marketing- Developing a Powerful Social Influence

Social Media Influence.

Love that word Influence. 

It is at the basis of social media marketing. It is what the platform of moving people to take action rests upon. It is what we all must develop in social media.

Many talk about it.

Many write about it.

But how do you develop it?

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Social Media Marketing- Why Do You Need to BRAND and What Is It?

Why Brand in social media?

You probably have asked this question before.

Or maybe twice.

I know I did several years ago-until the “light went on” and I discovered some things that proved to be worth millions in business.

But just what IS branding in social media and how do you participate in it?

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Social Media Marketing- Enrolling into The Blog Communities is a MUST

 

 

 

 

Social Media Marketing requires a blog.

Duh.

But more than that.

Social Media Marketing is about enrolling and participating in community activities and conversations in blog communities. There are many different types of communities, but two we highly recommend are:

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Social Media Marketing-The 3 Rules of “Capsule Conversations”

Technorati Profile

Technorati Profile

Social Media Marketing is part:

 Connection.

Conversation.

Community.

Construction.

But in this growing online marketing zone, you must understand the concept of ‘Capsule Conversations” that take place on a more intimate level, and on a more powerful platform in marketing. Marketing on social sites is evolving right before our eyes, and and it is evolving like a baby learning to walk. It has had it’s successes, and not so successful results.

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Social Media Marketing – Three Powerful Reasons to Develop a Magnetic Profile

 

 

 

 

 

 

 

 

 

In social media marketing, the profile is your calling card and is on just about every social site that is out there. There are so many social sites out there-over 3000-and everyone is a chance for you to BILLBOARD who you are to the world that people will not forget.

But WHY do you need to have a profile that is magnetic and “pulls” people in to look at it?

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Social Media Marketing- 13 Rules of Social Media Optimization

Social Media Optimization : 13 Rules of SMO

Here is a great post on the 13 Rules of Social Optimization. This is a great post on driving traffic to your site and blog with social media marketing.

Cameron Olthuis at Pronet Advertising has a nice write up on optimizing for social media, dubbed Social Media Optimization (SMO) by Rohit Bhargava.

The concept behind SMO is simple:

implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

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Social Media Marketing Training- The Holiday Mistake in Social Media

 

 

 

 

 

Wow.

Seems that people in marketing are starting to say that they are going to concentrate on the more traditional models of marketing because social media is not proven nor scalable.

Hmm….

I think they seem to be forgetting something.

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