Social Media Marketing-The Psychology of Social Media-The 7 A’s

Over the last 4 years, I have been quietly observing a lot of different folks in social media, from Chris Brogan, to Robert Scoble, Brian Clark, Darren Rowse, Mari Smith, Shama Hyder, and the list is almost endless. How they operate. what they say and do. And of course there are hundreds more that could be listed.

But I have learned an immense amount of good stuff from each. It is like going back to University.

I have found though that psychology plays a HUGE part in the social media marketing world. It plays a bigger part them most people realize due to the newness of social media and the power behind it’s capabilities.

There are what I call “Tier One” social media rock stars, (The term used by everyone today)  and the “Tier two” participants. These 2 “social media zones” are interesting to observe from a marketing process, and also from a human standpoint.

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Social Media Marketing- Developing a Powerful Social Influence

Social Media Influence.

Love that word Influence. 

It is at the basis of social media marketing. It is what the platform of moving people to take action rests upon. It is what we all must develop in social media.

Many talk about it.

Many write about it.

But how do you develop it?

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Social Media Marketing-The 3 Rules of “Capsule Conversations”

Technorati Profile

Technorati Profile

Social Media Marketing is part:

 Connection.

Conversation.

Community.

Construction.

But in this growing online marketing zone, you must understand the concept of ‘Capsule Conversations” that take place on a more intimate level, and on a more powerful platform in marketing. Marketing on social sites is evolving right before our eyes, and and it is evolving like a baby learning to walk. It has had it’s successes, and not so successful results.

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Social Media Marketing- 13 Rules of Social Media Optimization

Social Media Optimization : 13 Rules of SMO

Here is a great post on the 13 Rules of Social Optimization. This is a great post on driving traffic to your site and blog with social media marketing.

Cameron Olthuis at Pronet Advertising has a nice write up on optimizing for social media, dubbed Social Media Optimization (SMO) by Rohit Bhargava.

The concept behind SMO is simple:

implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.

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Social Media Marketing- The ONE THING that Matters in Web 2.0

Value reigns.

Most folks that write and teach web 2.0 and Social media, including Alejandro Reyes (successfool) and Coach Deb Micek, do a fabulous job. and there are many others that i will be talking about here in the Social Blogster!

But the one thing that I have found that matters more than anything in social media marketing, is ADDING VALUE.

This one thing is the single most powerful facotr in creating new friends and keeping them engaged. It is what corporations must do in order to brand their message and products. It is what the author and blogger must do.

It is what YOU must do.

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Social Media Marketing- Are You Making these 3 Twitter Mistakes?

 

 Twitter in social Media has become part of the communication culture in the Social Media and web 2.0 Zone. There are a lot of great blogs out there that write about twitter excusively including Darren Rowse’s “TwiTip” and “Twitter handbook” by Deb Micek and Warren Whitlock.

But there are three HUGE Mistakes that people seem to make with their twitter tweets

 Are you making these critical mistakes and what are they doing to your marketing and your brand??

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Social Media Marketing- Whose Eyeballs are Looking?

For Social Media Success-Who Is Looking at YOU and your Brand?

One of the greatest lessons we have learned over the last 3 years in the social media zone, is what we call the “Eyeball Factor.”

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Social Media Marketing- The 7 Types of Bloggers

In Social Media, there has been a lot written about blogging.  

 A ton. And it seems to keep getting more popular and accepted as a new media. It does not matter if you have a small business, home business, or work for a business, blogging is huge and getting bigger.

I have been studying blogging and have been blogging as well for about 4 years. I have found that there are 7 types of bloggers that operate in the blogoshere from likes of Chris Brogan to Copyblogger to problogger. These are three of the most read blogs in the world. And they too fall into one of these 7 types of bloggers.

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