Over the last 4 years, I have been quietly observing a lot of different folks in social media, from Chris Brogan, to Robert Scoble, Brian Clark, Darren Rowse, Mari Smith, Shama Hyder, and the list is almost endless. How they operate. what they say and do. And of course there are hundreds more that could be listed.
But I have learned an immense amount of good stuff from each. It is like going back to University.
I have found though that psychology plays a HUGE part in the social media marketing world. It plays a bigger part them most people realize due to the newness of social media and the power behind it’s capabilities.
There are what I call “Tier One” social media rock stars, (The term used by everyone today) and the “Tier two” participants. These 2 “social media zones” are interesting to observe from a marketing process, and also from a human standpoint.