When you think about it, there are only 2 things that people are looking for in Social Media.
Most people in Web 2.0 ville are looking for Connection. They want to connect with people, information, new ideas, new trainings, new events, new groups, new videos, but whatever they are looking for, they want to CONNECT.
IN Social Media Marketing, Connection is NOT Correction as so many people think. They are NOT looking to be told that their life is not any good, or is lacking. They want to Connect to something or someone that will make them feel better about themselves.
They want to feel GOOD about a conversation with you. They want to feel FOCUSED ON and Tied into a conversation that will help them feel more a part of something that can increase and enlarge their life and future.
CONNECTING with people is simply reaching out and taking their hand over the internet and letting them feel PLUGGED IN to something and someone that can help you connect to new possibilities and and to new destinies.
THAT is simple and the truth. Keep the Connection authentic and real, and they will listen to what your conversation is about.
People want to feel like they are being lifted higher in their life. They want to feel like their life is going somewhere and means something.
Give them a kind remark about their efforts in what they are doing in Social Media.
Ask questions they might know the answer to.
Send them new ideas on their passion.
Notice something about their conversation that you can totally appreciate and let them know about it.
Empower them with encouragement.
It will make them glad they talked to you in Social Media. And they will remember you the next message, tweet, or conversation.
NOT what you said. But how you made them feel in the Social media Marketing arena.