Social Media Marketing- The Top 10 Mistakes People will make in Social Media in 2009


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Here we go again!

Another year and another great possibility! With the election of Obama to the presidency, there is Hope and all are looking for a great future.

But I am sitting here thinking of all the folks in social Media that are going to be frustrated again in their social Media marketing efforts. wondering why they are not getting the traction or friends that they thought they should. And the main reason is that they continue to make the same mistakes  in Social Media as last year.

Are YOU going to do that- I sure hope not. You may not have the power of a Robert Scoble, or the personality of a Gary Vanyerchuck, or the mind of a Chris Brogan, or the networking focus of a Mari Smith or Coach Deb micek. Or even the amazing writing talent of a Scott Monty.

At least not yet.

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But you CAN accelerate your Social Media Success this year by avoiding these top 10 mistakes made by people in Social media in 2009.

Ok…what are they?

1) Lack of Consistent Visibility.

You cannot make a path and create a presence in Social Media, without CONSISTENTLY being SEEN and HEARD with your message. Ask Carrie Wilkerson. Or Timothy Carter.  NOT going to happen. That is why that you MSUT create a Presence on the web DAILY- and be seen and heard as part of the community. A tree does not grow part time. It must be consistent in it’s efforts. It is the saem with your Social Media marketing.

2) Focusing too much on being heard.

LISTEN first- THEN talk. Social Media is about Listening to what is being said- by your prospects and customers- and social media in general. You would never enter a party or social event and immediately start yelling out what you wanted to talk about.

Neither should you in Social Media. LISTEN and then LEARN- and then Let your voice be heard- ONLY as  a part of the existing conversation. Your time to start the conversation will come.

3) Taking, instead of GIVING to the Social Media Community.

Ahhhhh- lots of takers out in the Web 2,0 world. But NOT YOU. GIVE first. Give Value. Give Suggestions. Give Advice. Give ideas. Give Encouragement. Give News. Give New Possibilities. Give Words of Gratitude. But do NOT take relentlessly. You will be shunned and labeled as such.

If you REALLY want to create powerful influence- GIVE. How does that work?

GIVE = Gain Influence Very Easily.  Give FIRST – and you will never come in Second.

4) Not Joining groups.

Groups are where you can have some of the greatest growth and learning. I belong to a ton of groups. Why? Because of 2 reasons:  1)  I learn a lot from other people.  2) I CONNECT with the folks in the group.

Groups are a “secret weapon” that you should use on as many social sites as you can. They will not only Enlarge you- but also the possibilities that the group can bring to your life.

5) Not attending Events.

Events ROCK. And you should be attending at leat 1 event a week to do 2 things:   1) Become more Visible.  2) To learn from people that know things you do not.

 Events are what i call the “Hidden University” of social Media. You can learn a LOT and grow a lot from events.

Look at the events that interest you. And pick on event that mildly interests you. And see if you can learn something even from that event. I have an event journal. and every event that i attend- i keep a log of what was said so i can review it later. You may want to do the same.

6) Not enough VALUE in what they are doing.

Value RULES in Social Media. And we train on what we call “Surprising Value.” This is the type of Value that is so great and unexpected that it surprises the person that discovers it. Put More Value in your POSTS. Put more Value in your PODCASTS. Put more Value in your Conversations. Put more Value in your Articles. Put More Value in your Recommendations. Put More Value in YOU  and what you bring to the Social Media table.

Value RULES. And the one with the MOST value at the end of the day- reigns.

7) Joining Too Many Social Media sites.

There are about 3,600 Social Media sites. You need maybe 5-7. You read that right. You need 5-7 PRIMARY Social Sites. Then you need maybe 25-30, or even 50 Secondary sites for Link Building and traffic purposes. The main sites that you should be a part of- is up to you. My ‘Big 7″ are facebook, twitter, youtube, LinkedIn, Stumbleupon, Plaxo, and WordPress- along with mashable. These are the CORE of my Social Media Marketing.

Do I belong to more? Heavens yes- a LOT more– but have automated those through ping.fm and other social software.

Do NOT try and be seen on a hundred sites. Facebook alone can keep you busy with over 200 million people. The same with myspace, or friendster. Master ONE site while mastering social media and then another, and then another, until you have YOUR “Big 7.”  And then automate the rest.

8) Focusing too much on Monetizing Social Media.

Nothing wrong with monetization on the internet. We do it a LOT- and daily. But focusing too much on that in social media- is , well…not cool. People do not mind knowing about an offer, or new info product. But how about giving some VALUE first with it- then invite them to an event- and then at the end of the conference call or webinar-give them a chance to purchase your produst.

What do I see daily? Urls and messages SELLING SELLING SELLING! Whew- wish that would not happen so blatantly. It has gotten better, but if you have a great content rich info product- here is a novel idea: GIVE part of the info away FIRST–and let the person ASK you for the product if they like it.

Hmmm….that just might be an idea worth considering.

9) Thinking that You are  Nobody and Social Media Success is for other people.

Ask Chris Brogan. Ask Scott Monty. Ask Alejandro Reyes. Ask Brian Solis. Ask Dave Taylor. Ask Shama Hyder. EVRYONE has a great possibility to becoming SOMEBODY in Social Media. THAT is the beauty of the culture. Everyone who contributes Value and Connection- is more than welcome to achieve whatever they want. Chris Brogan once had 10 readers of his blog. Now he has almost 40,000 people following him on twitter alone. Brian Clark of copyblogger fame once had 10 readers. So did Scoble. So did Monty. So did Shama. And the list is endless.

There is GREATNESS inside of you-and there is NO BETTER place than Social Media to unleash it upon the world. You ARE Somebody- and always have been. YOU are a Social Media Rockstar- in training!

10) Not Branding Yourself Strong Enough.

Branding is a tool that we all use in Social Media. It is WHO YOU ARE- and what people remember about you. It could be a phrase-”Just Do It (TM)“- or a slogan- “”We’ve Got You Covered.” Or even a questions- “Can You Hear me Now?” or just a Name-”Trump.”

You need to get a slogan or phrase that you can start wrapping in your messages. You need to get an image that speaks what you want the public to see and know. And you need to decide -what is the ONE THING I want people to think of FIRST- when they think of me and my company? THAT is the start of a good brand build. Do not be just another face in the web 2.0 world. Set yourself apart and above the fray with a brand that rocks. We teach what is called “Connection Branding” and we have  saying:

“Do NOT just be known or remembered- become UNFORGETTABLE.” ™

THAT is what you need to do!

These are the top 10 mistakes people will make in Social Media in 2009. Yes, i Know there are others- but these are the ones that i see as the most prevalent in Social Media marketing.

blessings..doug firebaugh

Social Media Training Network

Home business Social Media Marketing Training

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Doug Firebaugh
Doug Firebaugh is an in demand speaker, trainer, author, and successful entrepreneur that has, along with his wife Jodi, dedicated his life to helping people radically accelerate Success in their life. His training articles, blogs, and e-zines are read by more than one million people a month. He has helped over 10,000 people reach an annual income of more than $50,000 a year. His training products are shipped all over the world and he stays on the road every weekend teaching the Success Passion Message God has put in his heart. He is endorsed by Zig Ziglar, Jim Rohn, among many others and has shared the stage with a literal whose-who of the speaking industry, including Zig Ziglar, Jim Rohn, Mark Victor Hansen, Denis Waitley, Tommy Hopkins, Charlie “Tremendous” Jones, Les Brown, Brian Tracy, to name a few. A born again believer, Doug and Jodi give all the credit for any accomplishments to God. They live in Birmingham, Michigan. https://plus.google.com/113188396893218069278?rel=author
Doug Firebaugh
Doug Firebaugh

17 thoughts on “Social Media Marketing- The Top 10 Mistakes People will make in Social Media in 2009

  1. Nice reading and yes you are right the most common pitfall in social media that I have seen is that people join too many sites but master none. And this also has a negative effect on personal branding, because you lose focus when you get involved in too many sites at once. Nive article.

  2. I think there are some very valuable points that you make here. I would add one to this list and that is: Forgetting to use social media for market research – to get to know the kinds of people (or organizations) that are in your radar. Not being selective about who you associate with will not allow that research to be easy.

    Twitter: http://twitter.com/frank_dobner

  3. I like your list Doug, but there is some danger in your point 7. Although you can be ACTIVE on too many social media sites — it just takes too much time — I would elaborate to say focus on the sites where your customers and target market is. Niche social networks are growing in number, so research where your industry or interests are best represented and focus on those.

    I completely agree with automating your content as much as you can so it picks up from those networks you are focusing on. Tools exist to post content you’ve added to your blog to Twitter or to Friendfeed or to Facebook, for example. But it’s also worth looking into automating content from other sources you trust that are relevant to your audience. Most news sites or blogs offer an RSS feed which is rarely hard for you to pass on as updates to your own community in one way or another.

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  4. Great post, Doug. More than anything, this reminds me, an ad guy with a blog that has roughly the same beginning readership of some you mention, of what is possible if you have good thoughts on a topic people care about. Very inspirational.

  5. Great article, but your title should have been: The 10 Mistakes that People Are Making with Social Media. Don’t you think it is really easy to fall into these traps. Don’t you have the feeling that you do because sometimes I do, even if I work hard not to.

  6. Great piece on this subject. It really does a nice job of reminding us that the first word is Social. We need to remember that the same things that make us sociable off line, make us sociable on line.

  7. Great crisp post, thank you! One mistake I notice my clients making: they harbor inappropriate expectations. They’re impatient, as in “We want results now!” This atttitude abets almost all the errors you list here. Thanks for pointing out on the tactical level, why actions based on such an attitude do not support success. Cheers!

  8. Pingback: Twitter Tweets about social media marketing as of January 27, 2009 | The Lessnau Lounge

  9. Doug – thanks for putting together a cohesive list of what to focus on in social media and how to avoid making major mistakes. It’s really helpful to have one list that summarizes what not to do and what to do in social media.

  10. Pingback: Twitter Tweets about social media marketing as of January 28, 2009 | The Lessnau Lounge

  11. Pingback: AMA

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