Social Media Marketing- The Secret of the 4 I’s of Social Media Marketing

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Social Media Marketing.

There is no mistake that the last word in this phrase is MARKETING.

SSSHHHH! Keep that a Secret!

Many people in social media market products, messages, ideas, books, CDs, trainings, ebooks, audio books, member sites, health products, travel products, legal products, and many other things.

We all are marketing something.

And in every business strategy, there is some form of a process.

A process is a step by step PATH that you can follow and it produces the RESULTS or destination that you are looking for. Many folks in social media follow a process whether on twitter, facebook, youtube, flicker, and any other social site. Just check their online tutorial. It shows you for the most part, a step by step process on how to use the social site.

But what about Marketing?

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Most people that are marketing in social media have a message that they are marketing.

Timothy Carter does.

Carrie Wilkerson does.

Chris Brogan does.

Seth Godin does.

Joel Comm does.

Marco Carbajo does.

John Fogg does.

Chris Widener does. They all have a message and want that message to get out as all have great messages.

Yes, I have a message as well, and it is about Home Business and Social Media Marketing Success as part of it.

Ok. Let’s get REAL.

A message without an audience is nothing more than a great conversation with yourself.

You MUST get it out and in front of people. THAT is how you create a business. Exposure-Exposure- Exposure.

How can you create Exposure for your Message or Products that will MOVE PEOPLE to want to know more and to possibly purchase your program, product, or message?

A billionaire told me this once: “The average marketer moves products. The highly successful wealthy marketer MOVES PEOPLE.”


HOW can you start a “People Moving Process” that will help insure your marketing efforts are not in vain?

We developed a while back the “4 Is of Social Media Marketing.” The last 3 years we have been blessed to increase our online revenues by an incredible seven figure amount — by using this process in social media, and in other online marketing efforts. We cannot go into detail the minute details of the process due to lack of time, but we can overview this powerful process.

What are the 4 I’s?


The marketing process starts with informing folks of your message or products. This is a result of creating an exposure of YOU and your message. You first must connect with people, and build that bridge of trust, and then you can start informing them of your message of VALUE.

You can do this with many vehicles, including free ebooks, white papers, articles, and podcasts.

You can inform people how your message will help transform their life and future. You can see people like Zna Trainer doing this with some amazing health tips she sends out and info as well as Timothy Carter. And you can see GREAT information on many social sites and blogs as well.

Giving out HOT information for all to use freely is one of the great secrets of social media marketing. Lose control of your information and watch it virally market like crazy. Inform people of who you are, why they should listen to you, and what you or your product can do for their life to take it to a radical new level.

Once again, do this with videos, blog posts, mp3s, notes, tweets, pictures, direct messages, social email, free ebooks, and other social tools for exposure.


Your message must IMPACT people.

It must MOVE THEM on the inside so they will take action on the outside. (READ THAT AGAIN!)

This is how you get people to move towards you to learn more about your product or message.

Stir them Emotionally with NEW information that they can apply, or move them with:

a) HOPE of solving a problem.

b) A HOW TO they have been looking for and seeking.

c) NEW POSSIBILITIES for their life.

e) LITTLE KNOWN INFORMATION but applicable and highly useful information.

d) A DISCOVERY of a new website, new podcast, or video that will MOVE THEM emotionally and give them something that they find valuable.

Become KNOWN that YOU are a deliverer of Practical, Powerful, and Unique information, that points to your message or product. Example: if you market a nutritional product- give out GREAT nutritional tips that will help people via blog posts, articles, videos, or any other media that works for your message.

I call it “Sample Results.” Give them some “samples” of results they can achieve by listening to you and purchasing your products. You do this with great, valuable information they can use.

STIR THEIR EMOTIONS with IMPACT. If you do this, your power to move people will explode.


There is a powerful tactic that is all part of social media marketing. We call it the “TIO Factor.”


To really market to people in social media, you must Take It Offline. You want to establish a more personal and trust soaked relationship. You rarely can do that by just being online.

You do this, by inviting people to special conference calls, training webinars, live online seminars, and local meetups. This is where you can EXPAND YOUR MESSAGE and EXPLODE your INFLUENCE on a more personal and face to face basis.

Whether facebook or LinkedIn, you can invite people to offline events that will create a more intimate and powerful CONNECTION with them, and you provide even MORE POWERFUL and USEFUL information to the prospect base on the call or webinar. This will POSITION YOU as someone that is worthy of being listened  to, and will dramatically increase your perceived expertise in your industry. And You can do the offline event yourself, or do it with multiple guest speakers. Adam Urbanski is a master at this. You can find his events with 4 or 5 people that are the speakers or trainers that bring amazing value to anyone that attends his online events.

Take It offline to MOVE PEOPLE even closer to you and your message/product.



Show people how YOU, YOUR MESSAGE, or YOUR PRODUCTS can IMPROVE, INCREASE, MULTIPLY, or ENLARGE people’s lives and interests, and they will beat a path to your door, and multiply your message all over the internet.

To IMPROVE someone’s business, life, health, knowledge, faith, Success, or income – will dramatically MOVE PEOPLE towards you which will MOVE PRODUCTS for you. (Did you GET THAT?)

Quit just trying to move products in social media. That is how people that mostly fail do it.

MOVE PEOPLE and LOTS OF THEM on the inside and outside through the 4 I’s. This is a powerful social media marketing secret that can help you create results that most only dream of.

blessings…doug firebaugh

FREE Social Media ebook for Home Business Professionals.

Social Media Training

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The 5 Levels of Authority in Social Media

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Doug Firebaugh
Doug Firebaugh is an in demand speaker, trainer, author, and successful entrepreneur that has, along with his wife Jodi, dedicated his life to helping people radically accelerate Success in their life. His training articles, blogs, and e-zines are read by more than one million people a month. He has helped over 10,000 people reach an annual income of more than $50,000 a year. His training products are shipped all over the world and he stays on the road every weekend teaching the Success Passion Message God has put in his heart. He is endorsed by Zig Ziglar, Jim Rohn, among many others and has shared the stage with a literal whose-who of the speaking industry, including Zig Ziglar, Jim Rohn, Mark Victor Hansen, Denis Waitley, Tommy Hopkins, Charlie “Tremendous” Jones, Les Brown, Brian Tracy, to name a few. A born again believer, Doug and Jodi give all the credit for any accomplishments to God. They live in Birmingham, Michigan.
Doug Firebaugh
Doug Firebaugh

7 thoughts on “Social Media Marketing- The Secret of the 4 I’s of Social Media Marketing

  1. I love to read your messages and transform them over to my industry (marketing, fundraising and more for Christian non-profits) and
    1. see if they translate across our industries
    2. see if we are missing something that we ought to be doing
    You have a wonderfully practical way of synthesizing this marketing messaging. Thanks for another great post, Doug.

  2. Pingback: Social Media Marketing- The Secret of the 4 I’s of Social Media … | organicsocialmedia

  3. thanks for the meaty tips! These can be used in any situation and to reach almost any audience. As a writer, interviewer and documenter of live music I have to say that “It must MOVE THEM on the inside so they will take action on the outside” is a great perspective to have when creating a message. Doug, you moved me on the inside so I typed my comment on the outside! Nicely done.

  4. WOOOOO!!! This is great! So nice to read some real marketing tips vs just geek-speak on all the free tools….great ideas are only great if they are executed brilliantly…this helps people think!

  5. Pingback: How to move people - « one thing is promised

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