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“Build it and They will Come!”
Connection is the Nuclear Core of Social Media. But you MUST make an effort for that to happen.
Whether you have a social media home business, traditional bricks and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is ALL about Connecting and creating a Magnetic Conversation.
But why are people NOT doing that?
Maybe they do not know this powerful 5 Step “Avalanche Process” for getting New Customers and KEEPING them.
You MUST connect with the social media culture. It is what marketing is about in social media. Some people think that this is anti-social media and they think they can broadcast their message and people will come.
Build it and they will come!
Don’t think so. Not in social media. You do not build ‘IT” but build relationships that can become doorways and then become customers.
Connect –> Conversation–> Value –> Doorway–> Customer.
Let’s take a quick look:
Here’s a little tip:
Connect to those who are looking FOR YOU.
They will find you if you are visible, and accessible to connect to.
Then the conversation starts. Talk about THEM and where they want to go. talk about what they want to talk about. Study their profile, pictures and videos. You can learn a LOT just by paying attention.
Then make sure that you STAY IN TOUCH and LISTEN when they are communicating. If you do, they will want to stay connected to you.
This is where you bring in the Magnet to Pull them towards your message. Show them Value in their life. Show them how your message can help expand, Increase, Enlarge and Improve their life. Do it through Tips and how to’s in videos and blog posts and podcasts. And yes, tweets and twips. Show them how you can make their life easier, or show them how to do something they want to learn. Show them how to BE or DO something. if you can increase their dreams, you can get them as a customer.
The More Value people perceive you have the more likely they will walk through the “Doorway.:
This is the Doorway to Conversion. You MUST convert prospects into customers if you are going to have any kind of business. That is simple to do.
Give them an offer they cannot say “No” to. That is the secret. GIVE first and then make it so compelling they cannot say “No.” We do it all the time. we just ran a social media special on our training products and it blew the roof off our shipping department. It has been a FLOOD of new customers and new orders.
All we did was give them an offer that they could not say NO to.
The SECRET is the first word:
Give away something they MUST HAVE. They will get it.
Here is where they purchase your message, products, or webinar or event. This is the BEGINNING- not the end.
Here you must start building the relationship even more.
GIVE MORE than they expected. Throw something in for free they were not expecting. Give them a free download or ebook. Let them see a Private video collection.
ENCOURAGE MORE. Make sure that you send a note of encouragement and stay in touch with them.
THANKS MORE. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks. And some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.
Get your Customers ADDICTED to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everyone you know you ate the BEST at what you do
And that is what you want to happen in your home business or traditional business in social media marketing.