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Yep- that is what the core focus is in Social Media.
And the list is nearly endless.
Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?
Of course they should.
I have been blessed to be writing for over 15 years, and have observed many things in the copy writing and story writing world. There are many great writing blogs as well- like Brian Clark’s Copyblogger- Rocking Hot posts. But let’s take a closer look at what words will help define what you are doing in social media, as well as the satisfy the cultural demands of social media in 2009. And as well- accomplish your goal as well as a marketer, speaker, trainer, or even entrepreneur.
Words are a marketer’s tool box. And there are 11 words that I believe that you MUST include in your 2009 Social Media efforts to paint a picture and create a memorable experience connecting with you- whether messages, posts, vidoes, podcasts, tweets, or copy to a micro site. And if you use these- you will find your communication will weave a tapestry of images and power.
There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The other person or side of the conversation is.
There are 2 forms of conversation in social media::
a) ”Contribution” and b) ”Distribution.”
“ Contribution conversations” contribute to the whole, and add Value to the conversation. “Distribution conversation” distributes the message/agenda you want- and has little inclusion of someone else. Contribution words use YOU many times. Distribution words use “I” or ‘Me” many times. Use the word YOU and become a Contribution Agent in social media, not a distribution rookie.
2) “A Person’s Name.”
Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.
And also, a person will retain almost 70% more of what a message says, if their name is within the first 3 words. Chris Brogan is a master at this. I have seen and studied him, and every time he tweets or sends a message- ususally the name is the first word.
Smart. VERY smart. we all should follow that lead.
This word is an indication that you want to connect and start a relationship of some kind and create an ongoing conversation. Many folks use the phrase “get together” or “meet up” or “network.” Thise words are good- but CONNECT has a power within the word.
Electricity us usable when you connect to it. Same thing as a battery in a car which powers the car. And idea is only powerful when you CONNECT to it. The Power is in the Connection-when 2 things come together. It is the same in new relationships- it is all about CONNECTION.
This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.
In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well–others did not.
Make sure if they do not understand the concept of tribes, then you explain it.
In social media, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.
And that is what social media is about in many respects- TRUTH about you- and what you are and do. THAT is transparency. Use that word when talking about the truth. Just being “transparent” – that says a lot in one word about you.
Social media without a strategy for it, is like building a house without a blueprint. You need to develop, plan, start, and execute a strategy for your social media success. We call it a “Social Media Path.” What PATH do you plan on developing for your business, and how will that fit into your current model of business? What will be your Primary social media Platform, and what will be your secondary platforms?
PATH stands for “Purpose- Actions-Tracking-How.” what is your PURPOSE for integrating social media into your business? Marketing? Prospecting? Client communication? Customer service? What ACTIONS will it take? Videos? Blogs? Podcasts? Social Networking? What TRACKING system will you use to keep the platforms at maximum pace? And HOW are you going to Execute the Actions? Through employees? Through outsourcing? Through a combination?
Strategy is a word that you just talk about. You need one. And so do others that you know as well.
This word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.
YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.
Brand yourself in the marketplace. But make sure that you focus on the VIEW and FEELINGS people have of you and experience when they think of you—and what you do- and not just some catchy slogan or icon.
You need to be an Agent of Trust. Chris Brogan has a book coming out called “Trust Agents.” Should be a rocking hot book. What about you? Are you an Agent of Trust? Just like a Real Estate Agent markets real estate, you market Trust in all you do. That is the real estate of the heart.
I like to get that word out there quickly-as i believe that people i do not know, that is on their mind. “Can I trust this guy?” And I usually message something like, “Our company helps build leaders and businesses through concepts and ideas that people can trust and feel good about.”
THAT is using the word Trust- to build trust.
Some people use “network.” Some use “team.” Some use the word “community.” Some use the word “friends.” I like the word “Family.” it is personal, powerful, and paints a picture of what social media really is building- a family that can help, be there for each other, educate, equip, and empower for greater good.
When my father suddenly died this past September, I simply tweeted that i was going to my dad’s funeral and was going to be out of pocket for a bit. But then- a social phenomenon happened. I received hundreds of tweets, direct messages, emails, and private messages from people i did not know. But they were there to help and console. They cared. They encouraged me and stood with me on this social media platform. And helped me get through an incredibly difficult time. And I am grateful so mush for the social media family for that.
One thing that I do- and again- just an idea–I welcome everyone on facebook or twitter or youtube or any other social connection with “Welcome to the family!” This says so much more than “thanks for following me” or “appreciate the connection.” We ARE family- and I hope and pray it stays that way.
It ia ALL about Value. It is all about the VALUE that YOU bring to the table. It is all about the VALUE of your conversations and contributions.
And it is ALL about the VALUE that you help others see within themselves. Edify. Encourage. Empower. And become a “Carrier of Value” to everyone you meet in social media and GIVE some Value to them.
Make them glad they connected with you and talked with you. The easiest way – is to give a word that shows you VALUE THEM- as a person and professional. If you show that you Value a person, what you have to say — they will Value in return.
This is the MOST important word. GIVE. Why? In social media, it is not the same ol business methodology. It is Biblical- if you will. “Give first- and what you give- you reap.” Giving is the culture of social Media. Why do you think that people give so much rocking hot info on their blogs?
Why do you think there is so much free info out on youtube? Why do you think that there are so many free training calls? Giving “primes the pump.” It really sets a good tone for what you have to offer.
Giving is a Power. It is something that not only is part of the evolving culture of social media, but also the CATALYST of much of what social media has already become. if you are a marketer, New Marketing can be almost threatening to you as it flys in the face of traditional marketing- or does it?
No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.
These are the 11 Critical words that I believe should be included in 2009 in your :
1) Social Media Philosophy.
2) Social Media Conversations.
3) Social Media Marketing Actions.
4) Social Media Core.
If you do, your Success should be rapid in social media marketing.