Social Media Marketing- Are YOU a Victim of or Practicing “Ambush Marketing?”
Are YOU a victim of or practicing “Ambush Social Media?”
Ok…what is that?
Ambush Social Media is what i see going on all over the place. On social media sites including these:
It is something that I believe should be stopped and stopped soon.
Ambush Social Media is where you “friend” someone you do not know and then you get to know them, and then suddenly…
Whaammmmmmmoooooooo! Smack Down!
HURRY! HURRY! HURRY! Step right this WAY!!!
You start getting relentless sales and marketing communication from them, and they are aggressive and have ONE focus:
Signing you up to buy something or be a part of something.
I am NOT saying that marketing on the internet is bad. I do it. We all do it that are in marketing and especially home business marketing.
BUT—–
There is a HUGE difference between Social Media Ambush Marketing and professional marketing.
Ambush Marketing is a bait and switch tactic.
Ambush Marketing is misleading and misdirected.
Ambush Marketing is unethical and untruthful.
Ambush Marketing is simply WRONG.
Pretending to befriend someone and only getting to know them, ONLY to sell them something.
THAT is what amateurs do, and is being promoted by all kinds of Instant “gurus” of the month that do not know their nose from a hole in the ground.
NEVER create a connection just to sell them something. Create a connection to bring VALUE to their life.
To bring a New idea to them that is FREE.
To Help them move their life and lifestyle forward.
And to actually to build a new friendship that may recommend you down the road.
Ambush Marketing belongs in the great trash heap of marketing.
And should never be a part of social media marketing.
blessings…doug firebaugh
(c) 2010 all rights rerserved<Photo 2>
Comments
2 Comments on Social Media Marketing- Are YOU a Victim of or Practicing “Ambush Marketing?”
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Devon Artis on
Mon, 14th Jun 2010 9:15 pm
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Glen Averill on
Fri, 18th Jun 2010 8:43 pm
Doug I think you said a mouthful when writing this article…it seems as people have removed the social off of social media marketing and starting ambusing people instead
Dear Doug,
I agree completely about ambush marketing. I am befriending people on FB just to be of service to them.
My challenge is finding good content to pass along to my friends.
I write my Joy in Christ blog, but that’s about all I have to offer right now.
Any advice on how to find a variety of inspiring content to pass along to my friends free of charge?
Thanks and God bless and keep you.
Glen Averill
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